Tag Archives: Sainsbury’s

2 – 30 Burnt Ash Road – the Story of a Shopping Parade Part 2

Last week’s post looked at the evolution of the shopping parade, which now forms Sainsbury’s frontage onto Burnt Ash Road, from fields to upmarket housing and what seemed to be a thriving shopping parade at the outbreak of World Ward 1.

We turn now to the time after World War 1, looking how the parade changed. While some of the businesses had expanded, there appear to have been some ‘footprint changes’ indicating rebuilding – this was most noticeable with George Gooding’s large drapery. This was probably post 1919 but the timing of Ordnance Survey map releases (1863, 1895 and 1948)  makes it difficult to be absolutely certain.

We’ll look at the individual shops before turning to Penfold’s and then Sainsbury’s who have dominated this part of Burnt Ash Road for 60 years. The numbering used will be that that applied until the 1970s, what was a hall on the corner with Lee High Road was redeveloped around 1940 as Burnt Ash Parade, became 2 to 10 in 1975.

2-4 Burnt Ash Road

Before World War 1, 2-6 had been the home to William Brown’s coal and corn selling business. 2 and 4 seem to have been down the still remaining alley and 6, the first of the parade proper. The corn element disappeared with the rise of the internal combustion engine. The new occupants were G & F Burton, mineral water manufacturers – presumably some sort of carbonated drinks. They were to remain until the mid-1930s when Groom and Fyson took over the business. The shop was empty in 1950 and had been taken over by Penfold’s by 1960.

6 Burnt Ash Road

As noted in relation to 2-4, William Brown had run a coal business at 2-6; he’d been one of the first tenants of the Parade. The coal element was taken over by Paul Edward during World War 1.

Around 1930, the Post Office that had been based at 10 since the 1880s, moved to number 6. It was run by Ernest Russell who combined it with being a confectioner. It remained a Post Office into the 1950s before becoming the second phase of Penfold’s takeover of the parade.

8 Burnt Ash Road

Before World War 1, John Devenish was running a fruit shop, he seems to have gone into partnership with Charles Highgate by 1920. Highgate may well have had no experience in the business, there was a man of the same name listed in the 1911 census as a general labourer over the road. However, he was on his own by 1925 as Devenish moved on; he was living in Croydon carrying out the same trade in the 1939 Register.

Highgate didn’t last long on his own, with Thomas McLean running the business by 1930. The descendants of George Gooding, the drapers centred at 16, tried their hand at being a fruiterer by 1935, although the name had disappeared by 1940 with Burnt Ash Fruit Stores taking over. It remained until around 1950 before becoming part of the Penfold’s plot.

10 Burnt Ash Road

The name Teesdale (sometimes Teasdale) Walbank had been over the Sub-Post Office since around 1905 and despite his death in 1913, it remained until the late 1920s. With the demise of the name came to move of the Post Office to 6 Burnt Ash Road.

The new occupants were stationers and newsagents, the Cuttings,Nellie and William. Initially it was in William’s name, but it continued in Nellie’s after he died, she was living in Middle Park Avenue in Eltham in 1939. Daisy May Byles had taken over by the end of the War followed by John Crawthorn in 1950. It was then empty before being taken over in the first expansion of Penfolds by 1960.

12-18 Burnt Ash Road

By the time World War 1 broke out, the drapery empire of George Gooding had straddled four shops along with a hosier at 28 (it is pictured above, probably from around 1905). George died in 1917 but the business continued in his name, probably run by his brother William and his widow Jessie who married in 1924.

At some point it seems that the units may have been rebuilt, the footprint was very different in 1948 to what it had been at the beginning of the century.

While Jessie lived on until 1958, William died in 1933 and it seems that this may have triggered the winding up of the business. There was a ladies’ outfitter, Jancy, using part of the premises, a contractor using another part of it in 1940 and it was referred to as Burnt Ash Hall in 1945. By 1950 Penfold’s had moved in.

20 Burnt Ash Road

As the Parade came out of World War 1, 20 was a bakers run by Frederick Andrew, who hailed from St Neot’s and his wife, Georgina. Frederick seems to have retired by the late 1920s with his wife taking over the bakery.

Frederick died in 1937, and in 1939 sons Osborne (45), Frederick (41) and Stanley (39) were all there assisting Georgina in 1939, all listed as ‘Baker and Pastry Cook.’ The family were unusual in that they remained living behind the shop. Georgina died in 1955, after which the shop became part of the empire of Penfold’s. The Andrew name had been above the window of number 20 for well over 50 years.

22 Burnt Ash Road

William Whittle who had been running the shop as a boot makers at the end of World War 1 and was to remain until around 1925.  A. Head & Co took over the business which was still going when war broke out again. While the rest of the parade just appears to have suffered from general blast damage which didn’t prevent trading for any lengthy period, 22 seems to have fared worse and was empty in 1945.

When it reopened around 1950, it was as Carpenters a furniture dealer. The shop was lost to the expansion of Penfolds around 1960.

The shop front seems to have been split in 1925 by William Whittle, with George Galloway taking over 22a as a tobacconist. It continued as the same type of business until it was damaged in the Blitz, under the names of Arthur Harwood and then the appropriately named for the location, Burnt Ash Cigar Stores.

24-26 Burnt Ash Road

The former butcher’s shop at 26 was empty in 1920 but the grocers, Frederick Roberts, whose name had been over the door at 24 since the mid-1890s expanded into the empty shop. As noted in the first post on the parade, Frederick Roberts proved difficult to track down through census and related information. The name was to remain until the 1950s when it became an off licence, initially trading as Theydon & Tresanton and then Bentfield Stores until around 1965. The shop was either empty or got subsumed into the expanding Penfold’s after that.

28 Burnt Ash Road

The shop came out of World War 1 still an outpost of George Gooding – a hosier linked to the drapers centred around number 16. This part of the business was sold as a going concern around 1925 to Mann and Dodwell.

By the outbreak of World War 2 it was a men’s outfitter William Morley Cheesewright, like many clothes shops it probably struggled with rationing and had closed by 1945, with the shop empty. The new business from 1950 was a women’s clothing shop, Phyllis which was to become Elizabeth Manion a few years later. It was a business that continued until the mid-1970s, presumably lost to the final expansion of Penfold’s.

30 Burnt Ash Road

Edwards and Co., a chain of dairy shops with a base at Burnt Ash Farm had been running the business on the corner of Taunton Road since before World War 1 broke out (it is pictured above, from a decade or so earlier) they were to continue until around 1927 when United Dairies bought the farm. They were to remain there into World War 2, although the shop was empty in 1945.

A new business arrived by 1950 – the cycle dealer F A Lycett and Co.  A cycle shop run by Francis Lycett had been operating for several decades on Lee Road; Francis had died in 1950, but the business continued in his name, perhaps run by his son Albert or one of his nephews. It was last mentioned in Kelly’s Directories in the mid-1970s, presumably pedal power was lost to the expansion of the empire of internal combustion. It is to Penfolds that we now turn.

Penfold’s Showrooms

Penfold’s is a name that has cropped up a few times over the years, in relation to sites at 36 Old Road, the current site of the stunning Hindu Temple and the former cinema on Lee High Road that they used for showrooms. At some stage we’ll do a post on Penfold’s, but for now we’ll look at their showrooms.

Around 1950 they took over 12-18 Burnt Ash Road from George Gooding, presumably as a showroom. At around the same time they acquired the site behind at 406-14 Lee High Road, presumably for servicing and repairs. It had been used by a number of garages and haulage companies, latterly Falconers Transport from the end of World War 2; but regular readers of Running Past May recall that it was a base for the builders W J Scudamore earlier in the century.

By 1960 most of the rest of the parade had been acquired up to and including 22 Burnt Ash Road and the site was redeveloped.  The remaining shops were acquired but seem not to have been demolished – the former dairy and cycle shop at 30 was used as storage.  Latterly, at least, they sold Vauxhall and Bedford vehicles – the site is pictured above, probably from the late 1970s or early 1980s (the variant of the VW Polo driving past was on sale from 1979).

Sainsbury’s

The site was sold to Sainsburys in 1985, closing to the public in February and Penfold’s business was dispersed around the neighbourhood (more on that another day) with separate sites for servicing, sales and crash repairs .  It wasn’t the first Sainsbury’s shop at Lee Green, there had been a grocery at 145 Lee Road (between the two current entrance to Osborn Terrace) from around the outbreak of World War 1 until the early 1960s.  Sainsbury’s acquired a lot of neighbouring buildings – including some very attractive bank buildings on the corner of Brightfield Road and Lee High Road, along with the Pullman Cinema.  Planning permission was for the redevelopment was granted in July 1985, where the attractive shopping parade of the Victorian period had been a brick wall topped with railings was built.

The new shop opened in 1987 (pictured above soon after), it had been expected that additional shopping footfall from Sainsbury’s would have a positive knock on effect on the Leegate Centre.  Alas, this has not been the case and Leegate has been badged the ‘worst in the country’ as footfall fell and shops closed – we’ll return to Leegate at some point.

The ‘story’ of the parade has been pieced together using Kelly’s Directories held by Southwark & Lewisham Archives – generally looking at every 5th year since the parade opened for business from 1884.

Credits

  • The black and white pictures of the parade and the 1970s car showrooms are from the collection of Lewisham Archives, they are used with their permission and remain their copyright
  • The Kelly’s Directory data was accessed via a combination of Lewisham and Southwark Archives
  • The picture from the Leegate Centre looking over Sainsburys is from the fascinating Sainsburys Archive, and remains their copyright.
  • Census and related data comes from Find My Past (subscription required)
  • The Ordnance Survey maps come from the collection of the National Library of Scotland on a Creative Commons and are from 1863, 1895 and 1948

World War Two Food Rationing in Lewisham

Since the 80th anniversary of the outbreak of the Second World War in September 2019, Running Past has covered a number of aspects of life on the ‘Home Front’ including the evacuation of Lewisham’s children to safer areas, the shelters built to try to keep the local population safe during air raids and the role of the Air Raid Precautions  (ARP) Service.

We turn now to food rationing which was introduced on 8 January 1940; we’ll cover cover the linked issue of growing food in allotments and gardens through ‘Digging for Victory’ in a later post. Rationing didn’t completely end until 1954 and also covered clothes, petrol and various other goods.

In 1939 Britain was importing large quantities of food – including 70% of cheese, cereals and sugar, 80% of fruit and more than 50% of meat. It was fully expected that the Germans would target food supplies coming in via sea, as they had done with the U-Boat Campaign in World War 1.

The preparations for food rationing had begun soon after war started with the compilation of the 1939 Register which was used to was used to devise a carefully detailed rationing plan and issue Identity Cards. It listed everyone living at properties, although in London there were very few children mentioned due to evacuation that had happened a few weeks earlier; it also excluded any serving locally based adults serving with the armed forces.

Running Past has used the 1939 Register several times to look at specific streets, including Ardmere Road (pictured above), close to Hither Green Station. So, at 1 Ardmere Road, there was Fanny and Frederick Histed, the latter was entitled to extra rations due to his ‘Heavy Work’ as a builders labourer. Next door at No 2 (the numbering is consecutive) Amy and John Ashling lived, John was a general labourer, but not entitled to extra rations. It was the same at No 3 where Albert Tolhurst was also a general labourer. In the street as a whole just under a half of the men had the suffix or prefix to their trade of ‘Heavy Work’ which entitled them to extra rations. The differences were stark when we looked at both the Verdant Lane estate and the Arts and Crafts housing on Old Road – both had only a smattering of people entitled to extra rations for ‘Heavy Work.’

From 8 January 1940, every individual was issued with a ration book (see below, along with an Identity Card) which was registered at their local shops. Shopkeepers were then supplied with sufficient food for everyone registered. Ration books worked on a coupon based system, so people could purchase their entitlement but no more, although a good relationship with the shopkeeper might lead to more favourable treatment.

So in the terrace of shops 310 to 332 Lee High Road, locals may well have had ration coupons for the butchers RC Hamnett at 324; those close to Manor Park Parade (which will feature in posts in early 2020) would have no doubt queued up for their rations at Arthur Howard’s grocer’s shop at no. 16.

Returning the Ardmere Road, the locals from there and neighbouring streets such as Brightside Road would have taken their ration books to Edith May’s grocers at no 18 (which is pictured above), the shop closed in the 1980s and it is now a house. There are memories of the shop having (in this period and beyond)

Old marble counters, wooden single drawer for a till, flagstone floor, shelves with doilies and a huge brass scales.

So what were the foods that Lewisham residents would have found rationed during World War 2? Initially, it was just bacon, butter and sugar were rationed; but meat was rationed from 11 March 1940; cooking fats and tea in July 1940; while cheese and jam were added to the list in March and May 1941.

The amounts of each item varied a little over time

  • Bacon and ham 113 – 227 g (4 – 8 oz)
  • Sugar 227 – 454 g (8 – 16 oz)
  • Tea 57 – 113 g (2 – 4 oz)
  • Meat 5 – 6p worth (1/- to 1/2d)
  • Cheese 28 – 227 g (1 – 8 oz)
  • Preserves 227 g – 1.36 kg (8 oz – 3 lb)
  • Butter 57 – 227 g (2 – 8 oz)
  • Margarine 113 – 340 g (4 – 12 oz)
  • Lard 57-85 g (2-3 oz)
  • Sweets 227-454 g (8-16 oz) – monthly

Lewisham Market survived during the early part of the war, although fruit such as oranges and bananas which were relatively common before the War became something of a rarity with queues ‘a mile long’ when they became available (1). Tomatoes too were much less common on the market than they had been pre-war; when they were available, traders typically imposed rations of their own, limiting purchases to 8 ounces (227 grams) (2). As a result there were long queues with children often sent to take adult places in the queue, while parents got on with the rest of their shopping (3).

However, it really struggled after V-1 attacks (4) including a direct hit on the market itself in July 1944.

There is a fascinating film in the collection of the Imperial War Museum, which was aimed at American audiences which is at least partially Catford based – the Catford Bridge Tavern is clearly visible in one of the shots. Unlike many of the other propaganda films, including ‘Britain Can Take It’ this wasn’t one made at Blackheath’s GPO Film Unit, made by the smaller World Wide Pictures.

Some with longer memories than mine recognise the shop that ‘Mrs Green’ is coming out of as being Sainsburys at 58 Rushey Green (pictured below, probably just after the War), almost next door to the current Aldi Shop.

 

Credits

 

Notes

  1. Lewis Blake (1995) How We Went to War – Deptford & Lewisham 1939 – 1945, The People’s Story p23
  2. ibid p24
  3. ibid p23
  4. ibid p23